“Everything you wanted to know about veganism but were afraid to ask. Ed offers a clear insight into the ethical debate around veganism for vegans and non-vegans alike. He explores why the word ‘vegan’ inspires strong emotions and challenges all of us, whatever our dietary choices, to be aware of the decisions we are making. Ed’s approach is to bring logic, philosophy and understanding to a debate that too often descends into chaos. Essential reading.”
― Matt Haig, best-selling author of The Midnight Library
“Ed has used his vast knowledge regarding meat & dairy production to create a must read book for everyone, vegan and non-vegan alike. His arguments are compelling and grounded in facts and logic. This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) presents an indisputable case for veganism and shows us that there is a far better way of feeding the planet. An eye-opening book of our time."
― Moby
“If you're looking to learn about veganism from a source that is grounded, truthful and thoroughly knowledgeable, This is Vegan Propaganda (And Other Lies the Meat Industry Tells You) is the first place to go. Ed manages to be compassionate towards people and unsparing about the details of how we exploit animals, and will prompt you to look yourself in the eye and confront your own complicity in humanity's broken relationship with the animal kingdom. His skills of communication are unparalleled and he will teach any aspiring activist how to share their message in a way that reaches and affects people, and opens their minds to adopting a vegan lifestyle.”
― Evanna Lynch
“When it comes to the vegan movement, Ed Winters is a truly unrivalled, once-in-generation voice-a modern-day Peter Singer and the advocate for our moment. In the vein of his polished, reason-based viral videos, This Is Vegan Propaganda makes the bulletproof case for the vegan lifestyle. Equal parts erudite and accessible, it's a must-read for a world living out of sync with our innate humanity.”
― Rich Roll, best-selling author of Finding Ultra
"In this book, Ed provides an overview of the ethical problems in animal agriculture. He also explores the psychological and social mechanisms behind why we do what we do, showing us exactly how we violate our own values and beliefs every single time we eat animals and animal products. As an academic, I was deeply impressed with his logic, sound reasoning, and knowledge. With ease and accessibility, Ed has taken complex ideas and weaved them into a clear and understandable book that struck deep and powerfully. This kind of book has been needed for a very long time; it bridges the gap between theorists and the public audience, leaving us stunned by the truth and hopeful for the future.”
― Dr Sparsha Saha, Department of Government, Harvard University
“Such is the effectiveness of his advocacy that I knew about Ed Winters (aka ‘Earthling Ed’) long before reading this book. In plain-spoken language aimed at persuading and not condemning, Ed outlines the abhorrent practices of industrial animal agriculture, and what can and must be done to address it. If you give a damn about this planet, and the fate of its inhabitants (including us), read this book.“
― Jonathan Balcombe, author of Super Fly and the New York Times and international best-seller What a Fish Knows
“Make sure you read This is Vegan Propaganda, you won't regret it.”
― Peter Egan
