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The Impact:

Monitored Challenge 22 and VeganEasy signs ups from Earthling Ed content tracked in a 12 month period: 33,248 unique sign ups to make the switch to vegan.

Ed’s online breakdown: 

• Speeches and lectures ("You Will Never Look at Your Life in the Same Way Again | Eye-Opening Speech" - 35 million accumulative views online across both Facebook and YouTube.
TEDx Talks (2 in total with a total of over 2.4 million views on the TEDx YouTube channel).
• Creating free resources (100 + page free e-book) ‘30 Non-Vegan Excuses and How to Respond to Them' was downloaded by over 100,000 people + '30 Days, 30 Excuses' video series).
• Filmmaking & on-going work through Surge Media - examples: Land of Hope and Glory and Dismantle Dairy.
• Educational videos.
• Commentary videos & responses to latest events.
• Multiple format street interviews, debates and conversations.
• Hosting The Disclosure Podcast.
• Developing an online platform for vegan education.

Ed’s offline breakdown:

• Film screenings & outreach at universities.
Speeches and lectures in universities/colleges/schools to non-vegans (spoken in over 1/3 of UK universities).
• Guest lecturing at Harvard University, teaching a class on Animals as Commodities in 2019, as well as teaching a second, virtual lecture again at Harvard in 2020.
• Teaching classes in schools to under 16s on veganism and environmentalism.
• Global speeches (total accumulative number of speeches in a 12 month period: 71 - total number of speeches in following 12 month period: 107).
• Extensive research work.
Television & radio appearances/live debates.
• Producing content on how to go vegan.

Ed’s other work:

• Co-founding and co-directing Surge (2016) - developing, overseeing and creating a wide variety of campaigns, projects, resources and media.
• Developing and launching Unity Diner, a vegan and non-profit diner in London (all profits go towards opening/running the Surge Sanctuary).
• Opening an animal sanctuary in the UK on 18 acres of land - Surge Sanctuary).
• Co-founding and organising The Official Animal Rights March, succeeding in a growth of 2,500 participants in London in 2016 to 41,000 participants across the world in 2019).
• Travelling the UK in The Big Vegan Activism Van for 7 + months.
• Developing & undertaking projects involving free vegan food outreach initiatives - 2019 project The Off the Hook Truck involved giving out over 1,000 free portions of vegan food from Unity Diner.
• Running large-scale vegan advertising campaigns in the UK.
• Producing high quality media content, industry investigations and factual resources.