The transformation to veganism is often an incredibly profound, life-changing experience and not long after I became vegan, I realised that I owed it to the animals that had previously been murdered on my behalf to devote my life to animal rights. 

My online activism involves creating educational content including street conversations, where I focus on talking to the public about the morality of using animals in order to encourage positive discussion and debate. I also produce educational resources in order to help transitioning vegans as well as activists. 

Between October 2017 and October 2018 33,248 people signed up to go vegan through my online content.

I am also the co-founder and co-director of Surge, a grassroots animal rights organisation determined to create a world where compassion towards all non-human animals is the norm. In 2016 we founded The Official Animal Rights March which succeeded in a growth from 2,500 participants n London in 2016 to 28,000 participants across the world in 2018. In 2017 through Surge I released the documentary Land of Hope and Glory and launched the moving activism project The Big Vegan Activism Van

Between 2017 and 2018, I spent seven months touring the UK in The Big Vegan Activism Van, doing full days of on-campus virtual reality outreach as well as giving speeches and screening Land of Hope and Glory to university students.

In October 2018 I opened Unity Diner, a non-profit vegan diner in London where all of the profits go directly into helping animals. 

 I also travel internationally giving free speeches and workshops on positive communication and advocacy.



The Big Vegan Activism Van


"You Will Never Look at Your Life in the Same Way Again | Eye-Opening Speech"

Speech given to thousands of students across UK universities from 2017 - 2018. Over 32.5 million accumulative views online across both Facebook and YouTube.


Public Speaking & Activism Workshops



Television & Radio Appearances


Land of Hope and Glory (2017 Documentary)


The Official Animal Rights March